This training offers a step-by-step guide to starting a business with minimal initial investment. Over two hours of training, participants will learn to:

• Adapting your mindset : The course focuses on the importance of a specific approach and iterative growth for entrepreneurial success.
• Select your product : You will learn to choose between physical or digital products and to define the value proposition of your business.
• Building a Brand : Participants will learn how to create a strong brand, including choosing a name, designing a logo, and developing an effective online presence.
• Attracting customers : Digital marketing and networking strategies are presented to acquire the first customers.

If you want to start your own business but the initial investment makes you a little nervous… sign up for this workshop, where Rubén Martínez will offer a super practical session with a real-world example and a work methodology that will help you see everything in a new light. We look forward to seeing you there!

The workshop (free of charge) will take place in two sessions:

• Tuesday, September 23, from 4 to 6 pm , in the Graduation Hall (1st floor) of the La Galia building (Elche Campus).
• Thursday, October 5, from 11 a.m. to 1 p.m. , in the Graduation Hall (1st floor) of the La Galia building (Elche Campus).

You can register in the ” Courses and Workshops ” section of the Occupational Observatory website. Limited places available.

Activity financed by the Ministry of Industry, Tourism, Innovation and Trade, within the framework of the subsidies for the promotion of the entrepreneurial ecosystem of the Valencian Community (EMENTI 2026).

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